Unfair design advantage
for AI-native Startups
Unfair design advantage for AI-native Startups
From 0→1 sprints to demo-day polish, we help founders turn AI ideas into products both users and investors love.
From 0→1 sprints to demo-day polish, we help founders turn AI ideas into products both users and investors love.
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Design has the power to bridge the gap between AI possibilities and AI adoption.
While most products have become .ai by changing their domains overnight and adding a prompt box powered by OpenAI, building AI-native experiences is a challenging “design” problem.
While AI can produce design (screens), it can't replace the process of design. Over the last year, we have worked together with startups to design AI-first experiences that differentiate on experience (not model) and help customers unlock real value. And we are proud that 100% of them went from from idea to traction
Idea to tractions stories
from bay-area founders
Idea to tractions stories
from bay-area founders
AI CODE GENERATOR
Backed By Lightspeed Venture Partners
Prakash Sanker, Founder
Ex-Stanford, Ex-Palantir
Idea to 250 customers in 90 days
Prakash decided to do a 360° pivot and give a shot to building an AI code generator used to actually ship products and just vibe-code. We joined hands as partners in design and shipped the MVP in 4 weeks with weekly releases, ruthless prioritization and solving UX problems that helped unlock product-led-growth with 250 paying customers in 90 days.
AI CODE GENERATOR
Backed By Lightspeed Venture Partners
Prakash Sanker, Founder
Ex-Stanford, Ex-Palantir
Idea to 250 customers in 90 days
Prakash decided to do a 360° pivot and give a shot to building an AI code generator used to actually ship products and just vibe-code. We joined hands as partners in design and shipped the MVP in 4 weeks with weekly releases, ruthless prioritization and solving UX problems that helped unlock product-led-growth with 250 paying customers in 90 days.
AI CODE GENERATOR
Backed By Lightspeed Venture Partners
Prakash Sanker, Founder
Ex-Stanford, Ex-Palantir
Idea to 250 customers in 90 days
Prakash decided to do a 360° pivot and give a shot to building an AI code generator used to actually ship products and just vibe-code. We joined hands as partners in design and shipped the MVP in 4 weeks with weekly releases, ruthless prioritization and solving UX problems that helped unlock product-led-growth with 250 paying customers in 90 days.
AI USER RESEARCHER
Backed By Neon fund
Krishna Namasivayam, Founder
Ex-AI products at Meta, Dropbox and Nvidia
Acing time to value in-spite of complex agent setup
Worked with Featurely to shape the product experience for a very ambitious product that helps validating customer feedback a piece of cake and share precise feedback from virtual customers representing your cohort. Krishna didn’t believe in MVPs and pushed us to help Featurely put its best foot forward. We designed workflows for setting up an agent, running tests and analysis (virtual) user insights while keep a short time to value
AI USER RESEARCHER
Backed By Neon fund
Krishna Namasivayam, Founder
Ex-AI products at Meta, Dropbox and Nvidia
Acing time to value in-spite of complex agent setup
Worked with Featurely to shape the product experience for a very ambitious product that helps validating customer feedback a piece of cake and share precise feedback from virtual customers representing your cohort. Krishna didn’t believe in MVPs and pushed us to help Featurely put its best foot forward. We designed workflows for setting up an agent, running tests and analysis (virtual) user insights while keep a short time to value
AI USER RESEARCHER
Backed By Neon fund
Krishna Namasivayam, Founder
Ex-AI products at Meta, Dropbox and Nvidia
Acing time to value in-spite of complex agent setup
Worked with Featurely to shape the product experience for a very ambitious product that helps validating customer feedback a piece of cake and share precise feedback from virtual customers representing your cohort. Krishna didn’t believe in MVPs and pushed us to help Featurely put its best foot forward. We designed workflows for setting up an agent, running tests and analysis (virtual) user insights while keep a short time to value
HUMAN-IN-LOOP LEGAL ASSISTANCE
Backed By SwitchVC, Stage Venture Partners, Cozen Oconnor
Ryan Wenger, Co-founder & CEO
Exited WhereTo (ASX: FLT)
A 2 week experiment that turned into an year long partnership
Ryan reached out for help with a 2-week sprint to help shape their MVP and we have worked together for over a year now as an integral part of the team and see the time go through 3 waves. In the first wave, we helped them go from a scrappy chat-bot and helped shape a lovable product with well-designed workflows that go beyond a prompt and response experience. We later, continued to work with the team analysing AI responses, conversion funnels, website & landing pages to make it a well-oiled GTM machine with over 20 daily new customers.
HUMAN-IN-LOOP LEGAL ASSISTANCE
Backed By SwitchVC, Stage Venture Partners, Cozen Oconnor
Ryan Wenger, Co-founder & CEO
Exited WhereTo (ASX: FLT)
A 2 week experiment that turned into an year long partnership
Ryan reached out for help with a 2-week sprint to help shape their MVP and we have worked together for over a year now as an integral part of the team and see the time go through 3 waves. In the first wave, we helped them go from a scrappy chat-bot and helped shape a lovable product with well-designed workflows that go beyond a prompt and response experience. We later, continued to work with the team analysing AI responses, conversion funnels, website & landing pages to make it a well-oiled GTM machine with over 20 daily new customers.
HUMAN-IN-LOOP LEGAL ASSISTANCE
Backed By SwitchVC, Stage Venture Partners, Cozen Oconnor
Ryan Wenger, Co-founder & CEO
Exited WhereTo (ASX: FLT)
A 2 week experiment that turned into an year long partnership
Ryan reached out for help with a 2-week sprint to help shape their MVP and we have worked together for over a year now as an integral part of the team and see the time go through 3 waves. In the first wave, we helped them go from a scrappy chat-bot and helped shape a lovable product with well-designed workflows that go beyond a prompt and response experience. We later, continued to work with the team analysing AI responses, conversion funnels, website & landing pages to make it a well-oiled GTM machine with over 20 daily new customers.
CO-PILOT
Backed By Madrona & Ascend
Lakshay Chauhan, Co-founder & CEO
Ex-Head of AI, Quantitative Finance
Scrappy to lovable journey with a Visual Language System
Helped Finpilot take the leap from a scrappy MVP to a polished product that builds trust with high-stake customers like hedge funds and wealth managers. Created a new visual language, a design system and AI-native workflows for financial analysis using reports, matrices, chat and more.
CO-PILOT
Backed By Madrona & Ascend
Lakshay Chauhan, Co-founder & CEO
Ex-Head of AI, Quantitative Finance
Scrappy to lovable journey with a Visual Language System
Helped Finpilot take the leap from a scrappy MVP to a polished product that builds trust with high-stake customers like hedge funds and wealth managers. Created a new visual language, a design system and AI-native workflows for financial analysis using reports, matrices, chat and more.
CO-PILOT
Backed By Madrona & Ascend
Lakshay Chauhan, Co-founder & CEO
Ex-Head of AI, Quantitative Finance
Scrappy to lovable journey with a Visual Language System
Helped Finpilot take the leap from a scrappy MVP to a polished product that builds trust with high-stake customers like hedge funds and wealth managers. Created a new visual language, a design system and AI-native workflows for financial analysis using reports, matrices, chat and more.
KNOWLEDGE BASED MANAGMENT
Nivedha Venkatesh, Founder & CEO
Ex-Postman/Zapier
Designing a powerful automation with human in control experience
Pageloop was solving a hard problem of automating a menial task of updating knowledge-bases, a pain for every tech company. Building a product that was all aiming for complete automation and not assistance, needed well designed workflows that help with reviews, human-in-the-loop experience helping quality control. Creating AI-native with visibility and control was key to making the product usable in high-stakes support environments.
KNOWLEDGE BASED MANAGMENT
Nivedha Venkatesh, Founder & CEO
Ex-Postman/Zapier
Designing a powerful automation with human in control experience
Pageloop was solving a hard problem of automating a menial task of updating knowledge-bases, a pain for every tech company. Building a product that was all aiming for complete automation and not assistance, needed well designed workflows that help with reviews, human-in-the-loop experience helping quality control. Creating AI-native with visibility and control was key to making the product usable in high-stakes support environments.
KNOWLEDGE BASED MANAGMENT
Nivedha Venkatesh, Founder & CEO
Ex-Postman/Zapier
Designing a powerful automation with human in control experience
Pageloop was solving a hard problem of automating a menial task of updating knowledge-bases, a pain for every tech company. Building a product that was all aiming for complete automation and not assistance, needed well designed workflows that help with reviews, human-in-the-loop experience helping quality control. Creating AI-native with visibility and control was key to making the product usable in high-stakes support environments.
REAL-TIME HORMONE TRACKING
Vicki Powell, Founder
Ex-Oxford, Ex-Apple Wearable Engineer
Driving behaviour change & building stickiness
Vicki reached out to help with reimagining product experience for Lume Health after a major pivot. We reimagined the product experience working literally like an extended product team fixing information architecture, solving for learning curve to understand a new concept, building stickiness by visualising progress and driving behaviour change.
REAL-TIME HORMONE TRACKING
Vicki Powell, Founder
Ex-Oxford, Ex-Apple Wearable Engineer
Driving behaviour change & building stickiness
Vicki reached out to help with reimagining product experience for Lume Health after a major pivot. We reimagined the product experience working literally like an extended product team fixing information architecture, solving for learning curve to understand a new concept, building stickiness by visualising progress and driving behaviour change.
REAL-TIME HORMONE TRACKING
Vicki Powell, Founder
Ex-Oxford, Ex-Apple Wearable Engineer
Driving behaviour change & building stickiness
Vicki reached out to help with reimagining product experience for Lume Health after a major pivot. We reimagined the product experience working literally like an extended product team fixing information architecture, solving for learning curve to understand a new concept, building stickiness by visualising progress and driving behaviour change.
How can we help?
How can we help?
AI Experience Sprint
AI Experience Sprint
(3 weeks)
We will workshop together in SF/NY to go from an idea to a user-validated prototype in 3 weeks and crunch months of learning into weeks.
Fractional Design Team
Fractional Design Team
(Retainer)
Catalyse your journey with a senior-level design team that acts as a thought-partner and iterates together. Weekly founder working session, async looms, dev‑ready specs.
PDF Pod
PDF Pod
POD
Focus on your GTM engine and core tech while we put together an all-star team that can own your entire experience & application layer, while iterating together
AI Visiontypes
AI Visiontypes
Experiments from tomorrow
Experiments from tomorrow
AI-first concepts we cook during our Fridays - provocations to spark your imagination
AI-first concepts we cook during our Fridays - provocations to spark your imagination
Fashion
Finance
Fitness
Fashion
Finance
Fitness
Fashion
Finance
Fitness
What our clients are saying
What our clients are saying
“Deeply invested”. Felt like part of our team. Every meeting was engaging and helped refine our vision.
Vicki, Founder, Lume Health
Ex-Apple Engineer
Shout-out to design partners who’ve been crucial in getting InHouse off the ground. Finding designers who have the talent and drive to match a founder’s vision is rare, so consider this a PSA!
Shout-out to design partners who’ve been crucial in getting InHouse off the ground. Finding designers who have the talent and drive to match a founder’s vision is rare, so consider this a PSA!
Ryan Wenger, In-house
Ex-WhereTo (ASX: FLT)
About Parallel
About Parallel
Robin built Parallel, the studio behind products impacting a billion indians (literally). Parallel has spent the last decade turning ambitious 0→1 ideas into enduring products, trusted. Today, Parallel helps AI-native and B2B SaaS founders in the Bay Area with a global team spread between San Francisco and Bangalore, bringing the same clarity, craft, and speed to accelerate from prototype to breakout product.
Robin built Parallel, the studio behind products impacting a billion indians (literally). Parallel has spent the last decade turning ambitious 0→1 ideas into enduring products, trusted. Today, Parallel helps AI-native and B2B SaaS founders in the Bay Area with a global team spread between San Francisco and Bangalore, bringing the same clarity, craft, and speed to accelerate from prototype to breakout product.
Let's have a chat
Let's have a chat
Let's have a chat
Our dream clients are passionate founders solving exciting problems, who don’t settle for less.
Sounds like you? Let’s chat
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